It can be used in conjunction with other forms of advertising, such as direct mailers or television advertising.Technically, many forms of media can be used.On the internet, a campaign may be created using video clips, interactive games, static images, and graphics or short emails.Newsletters are used by many companies as a way to start a dialogue.

You know now the answer to what viral marketing is, you might also want to know what gets it to work.It would work because one person told someone they know about a great product they just experienced, something unique or a great company providing wonderful service.  Through word of mouth recommendations, the company would attract business to their front door.

Studies show that if a person sees something they like online, they share it with an average of 12 other people, then those 12 people show it to another 12, etc.  The company name spreads in a way that a real virus spreads, via contact with others.   

So, that covers what is viral marketing and what makes it work.Now, how can you benefit from this?How do you create a virus?There are many things that you can try.

To isolate your "niche" is a great place to start.Who is the target market that would be interested in your products or services?Are you a member of any clubs or organizations where you might find customers?  You might consider joining a professional group.  The members of the group could one day be your customers and they could refer your services to their customers.

You could publish your own online newsletter or invite people to sign up for one on your site.  You can pay for a list of e-mails and get started that way.There are even some e-mail plans for no charge.  Try several different things.There might be a better fit for your business.

Define viral marketing?It is a easy solution that can help you increase business, whatever you offer.